With the rise and popularity of the Internet, many aspects of printing have been washed out. However, there are still things that are preferable in paper like banners, birthday and holiday messages among others. It’s for this reason that starting a printing company is still a relevant business venture in this digital era. You can easily start your own printing business right at home by following these basic steps.
Research on your local market to identify whether there is a demand for these services. Competition should not serve to discourage you as sometimes it could only mean that there is a demand for printing services.
Perform legal checkups to find out whether there are any legal requirements to operate a printing company from your home, such as the need for a license before you start operating to avoid problems in the future. You can do this by checking with your county or city clerk’s office.
You should register your business with the secretary of state. The forms necessary for most places are on secretary of state’s website. Or else, make a call to request for the forms.
Prepare your equipment by purchasing the needed machines. If you cannot afford them, it is necessary that you create a good relationship with a local or Internet-based commercial printer to help you offer printing fullfillment to your clients. For small items, all you will need is a computer and necessary software like adobe Photoshop. A digital printer, though expensive, can go a long way in helping you accomplish many tasks like printing proofs and other small jobs. Other necessary things include a toner, paper cutter, staplers among others.
You need to build a portfolio. You can do this by doing printing volunteer work for organizations and charities around your area. You can print their newsletters, program events and even help them with their direct mail projects just to build your name. It will also be beneficial in giving you experience and something to show to your potential clients.
You should make your business known. You can print your own brochures, flyers to help spread the word about your business and include services you offer, whether it’s direct mailing or inserts. You can hand these over to friends and potential buyers. You can also advertise in local publications to promote your business. A website is another important tool as it can be used for online orders. You can also use social media platforms like Facebook, Twitter and Instagram, among others to advertise your business.
Compare the prices of other printing businesses with yours so that you can determine a good rate for your customers. You can make yours slightly cheaper to be more attractive to customers.
You can easily start your own printing company by following the legal procedures, getting the right equipment, building a name for yourself and marketing your business to get customers. It’s good to identify something unique that might easily attract customers to your business, like having a reduced price for your services.